Martha Stewart’s Instagram is the present that keeps offering; she’s candid, unabashedly publishing thirst traps, and serves us everything from supper to fashion inspo. And earlier this week, she once again did the latter when she shared a picture using Bandolier’s crossbody phone case wallet (once again!) with a long, shiny, and ultra-puffy winter season coat. “I will never ever be cold again,” raved Stewart in her ode to the hooded Super Puff puffer coat from Aritzia, which she said is “warm … light and extremely really comfy.” Plus, “it looks great!”
Naturally, this instantly triggered a craze in the InStyle Slack channel, where I learned that Stewart isn’t the only individual to adore the puffed-up winter season design. Our style authors and editors fasted to share that the long puffer jacket actually is that great– a single person was even able to withstand 20-degree temperatures on an hour-long walk thanks to the coat. I was entirely sold on it … till I found out that the well-known puffer jacket is, sadly, a little out of budget plan. So I set out to find comparable styles and found seven lookalike puffer jackets consumers are obsessed with, beginning at $71.
Bernardo Shiny Insulated Puffer Coat

If you love the length and sheen of Stewart’s style, Bernardo’s Shiny Insulated Puffer Coat is a fantastic alternative. This pick includes a high-shine surface and hood, and according to clients, it is a “gorgeous” and “excellent quality coat.” “It is very warm and cozy,” gushed one consumer who said that “whenever [they] head out in public, several individuals compliment” them on the design. And per another person, the length and fit are surprisingly lovely, noting that the coat is “not too puffy” while still being warm enough for cold winter season weather.
Tankaneo Hooded Maxi Puffer Jacket
Tankaneo’s puffer coat boasts that exact same trendy (and seriously warm) length as Stewart’s coat and is available in six colors. Even a client from Minnesota was pleased with the jacket, composing that they can conveniently be outdoors in winter thanks to the “long and relaxing” puffer. Plus, the style is “very lovely” and on sale for under $100.
Lululemon Down-Filled Long Puffer Jacket
It’s glossy, it’s vibrant, and most notably, it’s marshmallow-like: Lululemon’s 50 percent-off puffer jacket has it all. Made from a water-repellent fabric that’s “windproof” per one shopper, this down-filled coat features an extra-large collar and hood to keep you additional warm in the winter season. It’s like a cloud to use,” they raved.
A full-length puffer jacket is an essential for this season. Store more designs influenced by Stewart’s coat (before the next winter storm hits), listed below.

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